It involves examining things like crawlability, indexing, site structure, website loading speed, and performance, among other elements. SEO audit tools are suites of tools that identify technical, UX, and content issues on your site. The best tools tell you where you’re at and offer actionable strategies for improving. So when I audit a customer’s site (or mine), I tend to take a pretty fine-toothed comb to all of these.
Step 6: Make sure meta tags are optimized
For example, a small agency is often an excellent partner for a startup. If you’re an established enterprise or SMB, however, a larger agency provides the best value. While you can partner with an agency of any size, there are unique benefits to partnering with a larger one.
How to do keyword research
Off-page SEO, primarily your backlink profile, is the next critical SEO Anomaly area. Think of backlinks as “votes of confidence” from other sites – they remain one of the strongest ranking factors. But quality matters far more than quantity, and bad backlinks can actually hurt you. This tool compares your website to your competitors in several ways, including by keywords, organic traffic, and more. It also provides data-driven recommendations for moving past your competition. With an SEO audit, your business can start improving your online visibility in search results.
Head over to the Resources restricted from indexing section and review the list of pages currently restricted from indexing. You can also Enable expert options to access advanced crawler settings for List Mode. It is especially important to check the domain for penalties when you buy an already-used one. There is a risk of buying not only the domain but also its previous penalties by Google. To avoid this trap, consult our guides on how to choose expired domains, and how not to get trapped into the Google sandbox during a website launch. There are two predominant data sets that Lighthouse/PSI use to determine your site’s score; lab data and field data.
- This file is crucial for SEO as it tells search engines how to crawl your site more efficiently.
- Anchor text should include relevant keywords or describe the linked page.
- We can typically get an SEO audit complete in 10 to 14 business days.
- On average, SEO audit services cost $650 to $14,000 per audit.
While this is okay for users, search engines may consider them different websites. This means you may have problems with indexing, duplicate content issues, and loss of page rank. An SEO audit is the process of evaluating the SEO performance of a website. The main goal of an SEO audit is to identify issues and find new opportunities to help you achieve higher rankings in search engine results. It usually covers indexing, technical SEO, keyword research, on-page SEO, and competitor analysis.
Your company has decided that SEO is worth pursuing and needs to determine the initial investment necessary to begin the discovery phase. I pick websites to review – some requested it, others caught my attention for their SEO potential. If you have any extra lifehacks for checking your website’s SEO health, join our Facebook community to share your ideas. Recrawling may take from a few days to several weeks, depending on how often the crawler visits the pages. Requesting a recrawl multiple times will not speed the process up.
It’s almost as comprehensive at Screaming Frog, but in my opinion it falls short in technical detail. Where it excels though is in customizability, prioritization, and automation. Semrush’s audit feature amounts to a technical audit similar to Screaming Frog’s.
While this doesn’t represent a complete link audit, we recommend a few quick link checks to make sure you aren’t leaving rankings behind. Content isn’t often considered «technical» SEO, but many technical issues with the content itself can impact indexing and rankings. Beyond the quality of the content itself, these technical issues need to be checked and addressed. With that in mind, your first step should be to ensure that your business has an active Bing Places profile. If search engines can’t crawl your website properly, they can’t index your content, and you won’t get the rankings and traffic you aim to achieve with SEO. They help Google determine the content of the page it’s crawling, and are two of the bigger factors Google takes into account when determining the order in which to rank pages.
Firstly, you will need to access Google Search Console, which is the go-to tool for getting basic audit data and assessing your rankings from Google’s perspective. Prior to starting with an SEO audit checklist, you need to set up analytics tools. When I was leading marketing for PlushCare, a telemedicine provider that was acquired for $450M, we did some crazy things in the name of search engine optimization (SEO). Google Search Console is one of the best free SEO tools for analytics. It shows you how Google and most search engines see your site. Screaming Frog can crawl your site like a search engine spider.